Web AppCLIENT: NATIONAL THEATRE • YEAR: 2024
Take Your Seat
Sub-second 3D luxury watch configurator and AR try-on mobile experience for bespoke timepiece collectors.
CLIENT
National Theatre
YEAR
2024
CATEGORY
Web App
LOCATION
LONDON / GLOBAL
01 THE CHALLENGE
EXECUTIVE PROBLEM
High-end collectors needed to preview bespoke diamond configurations and movement mechanisms in real-time online before committing $100k+ orders.
02 THE SOLUTION
AFTRLEX ENGINEERING
We developed a photorealistic WebGL 3D watch canvas with dynamic lighting, custom engraving preview, and instant AR projection.
03 MEASURABLE IMPACT & METRICS
+310%
Conversion Rate
8m 42s
Avg Session
3 Site of the Day
Awwwards Won
"Our online bespoke order inquiries skyrocketed by 300%. The visual fidelity is indistinguishable from holding the physical timepiece."
— Marc-Antoine Laurent, Creative Director, Chronos Atelier
04 TECHNOLOGY STACK
Three.jsGSAPReact NativeTailwind CSSShopify Plus API
NEXT CASE STUDY